About LasPay

Welcome to LasPay! LasPay, a brand of Las Pa Las, is an innovative fintech venture born from a strategic partnership between Moby Group and Quqnoos Investment LLC. We are transforming Afghanistan's financial sector by providing digital and Islamic financial services tailored to the unique needs of its people. Our focus is on making financial services simple and accessible for everyone, from urban professionals to rural communities.

Job Summary

The Marketing Manager is tasked with creating and implementing marketing strategies to promote Las Pay’s product or services. This role demands expertise in market research, consumer behavior, and effective marketing tactics particularly in financial sectors. The marketing manager will lead a marketing team, working collaboratively across departments to enhance brand visibility, drive traffic, and boos revenue

Duties & Responsibilities

Key responsibilities of Marketing Manager include but are not limited to:

·        Create marketing strategies aligned with Las Pay goals, perform SWOT analyses and assess competitive markets.

·        Design, oversee and optimize marketing campaigns while managing budgets and analyzing performance.

·        Conduct research to understand consumer trends and prepare analytical reports.

·        Ensure consistent branding and develop messaging to build customer loyalty.

·        Manage digital initiatives, improve online presence and track performance metrics.

·        Mentor team members and foster a collaborative environment.

·        Work with various departments to ensure cohesive strategies and participate in product development discussions.

·        Prepare and track marketing budget, plan marketing events and collaborate on content creation.

Job Requirements

Education: Bachelor’s degree in marketing, business or relevant field

Experience: at least 5 years of experience in marketing with a focus in digital marketing and campaign success.

Skills: Strong analytical, communication and creative skills, proficiency in marketing tools and web analytics.

•       Organized, detail-oriented, and adaptable with a positive attitude toward mentorship.

•       Ability to efficiently communication in English, Dari and Pashto Languages.

Submission Guideline

Interested and qualified candidates are encouraged to apply. Please clearly state the vacancy title and reference number in the subject line of your email. Ensure your documents (CV and cover letter) are combined into a single PDF file, titled with your full name, and submit them to the following email address before the deadline:

Email: jobs@laspay.com

Only shortlisted candidates will be contacted for further steps.

Functional Area

Accounting Finance and E Banking

Countries

Afghanistan

Provinces

Kabul

Submission Email

jobs@laspay.com

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