Marketing Officer

About FINCA Afghanistan

Job Summary

The Marketing Officer is a member of the Marketing Department and reports to the Marketing Manager. He/She will ensure marketing activities are carried out, propose new locations for expansion, plan and work with branches to execute promotional activities, ensure customer service standard and maintain visibility of the brand and good company image.

Duties & Responsibilities

1. Marketing campaigns and database management
Identify companies and organizations within different target markets as agreed with the Marketing Manager and perform market research as required
Co-ordinate weekly direct mail initiatives (planning, mail merge and individual letters, printing, checking, signing and packaging)
Draft new letters as required in conjunction with the Marketing Manager
Keep the marketing database up-to-date, importing new data, updating records and performing the necessary cross checks
Prepare partner briefing packs prior to prospect appointments
Prepare marketing statistics
Electronic and digital filing as required
2. Events and hosted networking

Prepare materials for planning meetings, take minutes as required
Contribute to the project plan and preparation of checklists
Research audiences as agreed with the Marketing Manager
Research venues and catering, supplier liaison as required
Internal communication and diary co-ordination
Liaise with the graphic designer to ensure quality work delivered on time and to budget
Co-ordinate the distribution of invitations, monitor responses, manage follow ups and manage cancellations
Prepare supporting materials (literature packs, promotional merchandise, delegate lists, name badges, place names, table plans etc.)
Event set up and clear down
Networking as appropriate
Co-ordinate follow up activity, monitor referrals, actions, work won Measure and report outcomes
3. Internet and Email Marketing

Manage email distribution list including new subscriptions, opt-outs and bounce backs
4. Assist in monitoring the market for developments of significance
Edit and / or draft articles for the enews as required
Distribute enews to contacts and staff, as appropriate
Monitor website analytics and report back as required
Draft copy for the website, liaise with web hosting company to ensure changes are made in an accurate and timely manner
Provide assistance in developing internet presence, improving search rankings, developing a social media strategy and improving visibility over time

5. Stationary
In conjunction with the Marketing Manager, monitor and stock branches with appropriate stationary.
Handle deliveries, checking accuracy and quality of goods, co-ordinate the distribution of materials between offices and storage/
Collate suitable imagery and create a photographer’s brief where bespoke imagery is required
Prepare distribution lists, plan and manage the distribution process as appropriate
6. Public Relations
Help identify and research suitable client and internal stories
Prepare agency briefs and / or draft press releases as required
Support the Marketing Manager in liaising with Partners
Monitor and record printed and online press coverage for FINCA
Distribute press items of note to interested parties
Research suitable media outlets, editors and presenters as required (e.g. printed and online press, social media, trade press, TV and radio)
7. Internal communications
Collate internal and external news stories
Draft in-country internal newsletter
Prepare marketing statistics and information on referrals, introductions, networking activity, events, press releases and new clients
Work with the Marketing Manager to agree content and check accuracy of the internal newsletter, before distributing to staff
Keep the internet and social media up-to-date, adding images, news and documents as required
Contribute to the ongoing development and monitoring of internal relations and brand management
8. Marketing audit and strategy
Perform market, competitor and internal research as agreed with the Marketing Manager
Collate data and prepare marketing statistics
Contribute ideas and suggest new initiatives or areas of improvement
Prepare supporting materials as requested
8. Marketing processes and standards
Comply with marketing standards and follow set processes for routine work
Assist with the development of marketing processes over time
Contribute ideas for improving marketing standards and processes
9. Miscellaneous administrative duties
Prepare and distribute supporting materials for management and ad-hoc meetings Prepare marketing materials and proposals as required
Desk research as required for Partners
Liaise with vendors, as necessary
Ad hoc duties as required

Job Requirements

A minimum of 3 to 5 years with Marketing and/or Research experience, preferred

1 to 3 years of industry/sector experience

Bachelors or advanced degree in business, mathematics, or the sciences.

Strong analytic and critical thinking skills

Exceptional written, oral, and presentation communication abilities

Submission Guideline

All interested and qualified candidates should submit their CV along with application letter also please mention the position title and Vacancy number clearly in the subject line of your email (FA-KBL-HQ-141 Marketing Officer), otherwise your CV will not be considered for mentioned position.

Functional Area

Business Administration

Countries

Submission Email

hr@fincaaf.org

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