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Media and Marketing Lead (MML)

Atta Welfare Foundation, Kabul, Afghanistan

This job is expired
Bachelor's Degree
Kabul, Afghanistan (Kabul)
Full Time
666

About Atta Welfare Foundation

Atta Welfare Foundation is a nonprofit, non-political organization that was launched in 2015 by Mr. Attaullah "Shegiwol". Initially, the foundation focused on providing relief to poor communities affected by disasters. Over time, the number of dedicated individuals involved in the foundation increased.


Atta Welfare Foundation's primary objective was to improve education and literacy levels in areas lacking educational facilities. The foundation facilitated the admission of orphaned and underprivileged children into public and government schools and closely monitored their progress. However, initially, the foundation faced financial constraints and limited resources.


Through the hard work of its employees and the support of Afghan individuals both within the country and abroad, Atta Welfare Foundation expanded its services within a year. Today, the foundation operates across the country, aiming to uplift impoverished communities lacking basic resources for a decent living.


Mission:

Atta Welfare Foundation is a non-political, non-governmental, and non-profit organization dedicated to serving humanity, particularly vulnerable individuals and orphans, in areas such as education, healthcare, water and sanitation, food security, employment, and livelihood support.


Areas of Work:

Initially operating in Nangarhar province, Atta Welfare Foundation has now expanded its reach to other provinces in Afghanistan. The foundation's work encompasses food relief programs, healthcare support, education initiatives, employment assistance, construction of wells and mosques, and other essential services. Atta Welfare Foundation believes that every act of charity contributes to a step towards heavenly blessings.


Distinct Services:

Atta Welfare Foundation distinguishes itself among other social welfare service providers with its exemplary services in various categories:

  • Food Relief Program: Identifying families whose primary breadwinners have passed away or faced tragic incidents, Atta Welfare Foundation provides comprehensive food packages on a monthly basis.
  • Shelter for Damaged Houses: Acknowledging the economic conditions in Afghanistan that leave many without safe living spaces, the foundation provides financial support to repair and construct houses or purchases tents for those in need.
  • Medical Support: Given the devastating impact of war on the healthcare system, Atta Welfare Foundation supports the medical treatment of poor and helpless individuals. In cases where treatment is unavailable in Afghanistan, the foundation arranges for patients to receive treatment abroad.
  • Construction of Water Wells: Access to clean drinking water is a significant issue in Afghanistan, with some areas lacking water sources entirely. Atta Welfare Foundation has completed about 180 water well projects in various regions of Nangarhar province, addressing this pressing need.
  • Construction of Mosques: Recognizing that mosques often require reconstruction and rehabilitation due to the ongoing war, Atta Welfare Foundation has registered several mosques for restoration across the country. Site engineers oversee construction activities, ensuring adherence to proper standards.
  • Educational Support: Acknowledging the low education status in Afghanistan, Atta Welfare Foundation strives to bring about change through educational initiatives. The foundation works to establish schools and motivate individuals to pursue education, recognizing it as a crucial catalyst for national development.
  • Self-Employment Support: Atta Welfare Foundation assists families in finding sustainable employment opportunities. The foundation offers free courses in various fields, such as literacy, tailoring, carpentry, farming, and poultry, to equip individuals with the skills necessary for self-sufficiency. Regular monitoring evaluates the effectiveness of the self-employment support scheme.


By undertaking these initiatives, Atta Welfare Foundation aims to uplift vulnerable communities, empower individuals, and contribute to the overall welfare and development of Afghanistan.



The Afghan Medical Complex (AMC), a transformative initiative by the Atta Welfare Foundation (AWF), is currently under construction and will stand as Afghanistan’s first specialized 100-bed oncology hospital. Strategically located just outside Kabul—at the junction of key national highways—AMC is designed to provide accessible, affordable, and comprehensive cancer care to patients across the country. Once completed, it will mark a turning point in Afghanistan’s healthcare landscape.


At the core of this pioneering project is a diverse team of international experts—spanning fields such as oncology, healthcare management, architecture, finance, and engineering. From multiple countries, these professionals are united by a common goal: to raise the standard of cancer care in Afghanistan and bring treatment closer to home for thousands of families.


Together, we are laying the foundation of hope, healing, and high-quality care. Brick by brick, the AMC is rising—not just as a hospital, but as a symbol of resilience and renewal for a nation that has waited too long.

Job Summary

The Afghan Medical Complex (AMC) by Atta Welfare Foundation (AWF) seeks an experienced Media and Marketing Lead (MML) who is responsible for developing, implementing, and managing Media and Marketing campaigns that promote the AMC by AWF’s brand, services, and products. This role requires a combination of strategic thinking and hands-on execution in digital media, content creation, branding, public relations, research and communication. The ideal candidate is a creative and analytical thinker who can lead marketing initiatives and drive audience engagement in align with AMC by AWF’s goals. 


Duties & Responsibilities

The Media and Marketing Lead (MML) performs the responsibilities and duties associated with this role, including, but not limited to, the following:

  • Develop and execute comprehensive media and marketing strategies aligned with AMC and AWF’s goals.
  • Train relevant department employees in media and Marketing sections.
  • Research to find gap in media and marketing sections and fulfil the gap efficiently with the current trends and customer needs to shape strategies.
  • lead projects, manage timelines, and meet deadlines.
  • Manage the AMC and AWF’s digital presence, including website, social media platforms, and email marketing.
  • Create and oversee production of marketing materials such as brochures, flyers, videos, and advertisements.
  • Plan and manage campaigns for product launches, promotions, and public relations events including (press conferences, charity events, or community outreach programs)
  • Coordinate with external and internal agencies, designers, and freelancers as needed.
  • Analyze performance metrics and prepare regular reports to evaluate marketing effectiveness.
  • Maintain brand consistency across all platforms and communications.
  • Monitor trends in media, marketing, and advertising, and apply best practices.
  • Collaborate with internal teams including Health, HR, Finance, Admin and Legal Management to align marketing efforts.
  • Oversee marketing budgets and ensure cost-effectiveness.
  • Track campaign performance and provide regular reports.
  • Perform any other lawful activity assigned by AMC officials to you. 


Job Requirements

Qualifications and Skills:

·       Educational Background:

  •  At least a Bachelor’s degree in Marketing, Communications, Media Studies, or a related field.
  • A Master’s degree and relevant professional certifications are preferred.

·       Experience:

  • Having 5+years of experiences in media, marketing in Government, NGOs within the healthcare sector or a similar role.
  • Experience of working with diverse teams and stakeholders, including donors, contractors, and healthcare professionals.
  • Experience in content creation, including graphics, video, storytelling and copywriting, is a plus point.

·       Technical Skills:

  • Creative mindset with attention to detail and strong visual sense.
  • Proficiency in tools like Adobe Creative Suite, Canva, or similar is desirable.
  • Strong sense for innovative ideas and design
  • Familiarity with SEO, social media, Google Ads, etc.
  • Leading teams and coordinating efforts
  •  Handling multiple campaigns and tasks efficiently
  • Building relationships with journalists and media outlets
  • Proficiency in Microsoft Office

·       Language Skills:

  • High proficiency in Pashto, Dari, and English (written and spoken).

·       Core Competencies:

  •  Team supervision
  •  Record-keeping and reporting
  •  Time management
  • Strong leadership and interpersonal skills.
  • Excellent communication, both verbal and written.
  • Ability to handle sensitive situations with tact and professionalism.
  • Analytical mindset with problem-solving abilities.
  • High level of integrity, confidentiality, and ethical conduct.
  • Ability to manage multiple tasks and adapt to changing priorities in a fast-paced environment.

Salary and Benefits:

  • Salary: The salary will be varied and depending on the skills, experience, knowledge, organization's budget and salary policy.
  • Benefits:
  • Leave According to AMC by AWF’s policy
  • Access to training and professional development programs.
  • Entitlement to public holidays as per AMC by AWF’s Holiday Policy.

Equal Opportunity Employer:

AMC by AWF is committed to fostering an inclusive workplace and encourages applications from candidates of all backgrounds, including women, minorities, and individuals with disabilities. 


Submission Guideline

Application Process:

Dear interested applicants, please click on "Apply Now" button to submit your CV and Cover letter to the HR Department, no later than [27/5/2025. Please mention “Media and Marketing Lead– AMC by AWF-KBL-020-5-25” in the subject line of your email.


Functional Area

Sales/Marketing
Media
Sales/Marketing, Media, Journalism
Digital Marketing
Marketing
Communication

Countries

Afghanistan

Provinces

Kabul

Attachments

Job Description of Media & Marketing Lead for AMC_by_AWF...pdf

Post Date

May 20, 2025

Closing Date

May 27, 2025

Reference

Media and Marketing Lead– AMC by AWF-KBL-020-5-25

Number of Vacancies

1

Salary Range

As per company salary scale

Years of Experience

5 years

Probation Period

3 month

Contract Type

Permanent

Contract Duration

Not Specified

Contract Extensible

Yes

Minimum Education

Bachelor's Degree

Gender

Any